While some people view business logos as a frivolous expense, the truth is that they are an important part of any business, big or small. A well-designed logo can communicate a lot about your company, from your values to your mission.
RUNWAYS
As an entrepreneur, you may be thinking that you don’t need a business logo. After all, you’re just a small business that is not trying to compete with the big guys. But even if you’re not looking to dominate your industry, a business logo is still an important part of your branding.
A local entrepreneur is an individual who starts a business in their local area. They are usually small and have a tiny or No physical storefront. A local entrepreneur may sell products or services online or through their website, but most of the time they are selling locally.
HELPTAP
A logo is the first impression. It’s a visual representation of your business. It can be used on your website, business cards, and marketing materials. But more than that, a logo is an important part of building your brand identity. In this blog post, we’ll explore five reasons why local entrepreneurs need a business logo – From building trust and goodwill to differentiating your business brand in a more competitive marketplace.
Local Entrepreneurship can be seen as a form of social entrepreneurship where the main goal is to create jobs for the local community and make it economically prosperous.
HELPTAP
CONCEPT OF A BUSINESS LOGO DESIGN
In its simplest terms logos is an easily recognizable graphic symbol that identifies a company, a commercial product, or any public or private entity. It is generally a mixture of typographies, graphics/symbols and colours. Graphic designers perform this design process.
A logo is much more than just an image. It is the first point of recognition for clients and a premise for the branding of your local business. It is an effective logo design that possesses the element of a concept and meaning.
A well-crafted logo is a simple way to better convey the congruent values of your local business to your potential customers. These values may be professionalism, trustworthiness, reliability and quality or anything.
The logo is, however, a means to an end, but not the end itself. Branding, in other words, is the strategic application of logos in various visual communications such as; websites, brochures, stationery, product, packaging, ads, uniforms, stores, etc.
CONCEPT OF BRANDING
Branding is a strategic design put together by companies, entrepreneurs or business owners to help people quickly identify their products and organisation for a better edge over competitors or rivals.
A brand, in its actuality, represents the sum total of people’s perception of a company’s customer service, reputation, advertising and credibility. If properly done, it raises the value and self-worth of a company and creates an easy channel for customer acquisition.
For instance, a well-crafted logo which is carefully and systematically placed on a business card or website stands as branding for your local business.
See also: 5 inexpensive branding strategies for small businesses
Now that you already understand the basic concept of logo and branding, what essential role does a logo play in all this process? Why do you need a logo to attract customers to your local business?
Related: 8 COMMON REASONS WHY YOUR LOCAL BUSINESS IS NOT GROWING
IMPORTANCE OF A LOGO IN BRANDING YOUR LOCAL BUSINESS
You’ll agree that there is hardly a company, big or small, without a point of brand identity. This unarguable fact shows that a logo is an important element of branding. Logo helps your brand activities be possible and professional, grabbing the attention of your local customers or audience. Here are five reasons why you need a logo for your local business:
1. Attention Grabbing
The hallmark of every business endeavour is to attract the right customers by all means. Your substantial motive is to get customers to interact with your local business, using advertising or any other available means. In order words, customers should identify with whatever business you do. Thus, this is the main job of your business logo.
Think about how notable companies like Apple, are able to grab your attention with their product and service for the first time. By using a recognised code (logo), you are automatically empowering your local business’ overall brand and providing a visual to your target audience or customers.
Logo helps you communicate your brand attributes and core value(s), which consciously attract the attention your local business deserves.
2. Visually Sticker And Memorable
Any time you see a bitten Apple on any branded campaign, what comes to your mind? There’s no guessing what pops up in your head. The same applies when your target customers or clients chance upon your logo on any branded campaign or design.
Having a self-explanatory and distinctive logo makes people easily memorise and recall your local brand.
Our brain processes visuals 60,000 times faster than text, and people remember 80% of images (versus 20% of text and 10% of sound).
Optimal Targeting
It is often said that customers form an opinion about a company within a fraction of a second, and a well-designed business logo is any access. Therefore, when crafting your business identity, ensure to be people-conscious because they will be the ones to see it on a sign, ad campaign, PR, social media promotion, or any offline activities (stickers or fliers). Also, think about the receptiveness of the identity and how you wish them to remember it.
3. Builds Trust and Communicate Professionalism
Apart from attracting and grabbing attention, your business logo can also be an effective tool for communicating professionalism and building brand trust. This is mostly useful especially when your local business brand is yet to have solid retention in the mind of your target customers or clients.
How disastrous it could be if your target customers is lives miles away from your location, and are unable to easily identify with you. In the same way, it is unprofessional to have a logo that inappropriately represents your local business brand.
Your local audience or customers expect your brand to have a professional look, starting with your logo. If expertly designed, it will make your local business stand out, more reliable and trustworthy. It will also help differentiate your product and services from your competitors.
4. Boost Legit Feeling
How do you feel when you try to persuade someone to take a chance on you – especially when unsure of your ability in the industry of business coverage? So many doubts right? Challenging?
The fact is that a business logo can help you overcome this feeling. From the beginning, it is a great way to make an impression on your potential and current local customers. Flashing your logo on their faces dictates and clarifies your intention and makes you feel 100% legit. Just imagine that you believe the effects of clothing on cognitive processes. It should help if you get your logo printed on a T-shirt and wear it whenever you need a confidence boost. you can also print a wristband with your logo crested on it.
5. Reveals Identity
A business logo is very important in branding your local business. The importance is especially felt when you engage in an identical business where your chances of being spotted may be slim. At most auspicious, you want your customers to quickly spot you out of the pack. Have you considered the reasons why brands like Nike, Amazon, Jumia, Apple, Golden Penny, etc. are so successful today? It is because they reflect their unique business brand. For an instance, Nike’s name was crafted after the Greek goddess of victory. The question here is – how best can you define your logo for its simplicity and easy identity sake?
CONCLUSION
Logo contributes immensely to the branding of any business venture. It can help you build brand awareness, establish trust with your customers, make your business more recognizable, and give you a competitive edge. Logos can also help you communicate what your business is all about, making it easier for customers to connect with your local brand. So if you’re a local entrepreneur, make sure you have a logo that represents your business well, sustains your branding efforts to grow stronger, gain respect and retains the attention of customers over time.
Let’s know how your business logo has affected your business brand. Comment below and share for others to learn a thing or two that will help local entrepreneurs launch better.
