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Did you know that you can have your business listed with Google My Business for free? Google My Business is a free listing service that allows businesses, like yours, to appear in Google’s search results. It is a veritable tool that helps you increase your visibility online and attract new customers. This process includes Google Search and Map. It gives you the sole leverage to turn people who discover your shopfront or service online into customers. When listed, you can create a Business Profile for free, manage your profile (from Google search and Maps) and add information about your small business.

This process is super-simple, and straightforward and only takes 60 seconds to complete. In this article, we will show you how to get your small business listed with Google My Business. And provide some tips on how to optimise your listing for maximum visibility and impact.

What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This powerful business tool helps you to take charge of your online presence and impression, highlighting essential information (like; your phone number, operating hours, health and safety measures, etc.) Also, it makes it easy for consumers to discover your business’s personality (with the use of photos, your small business logo, cover image and more).

Many small businesses, like yours, are optimising every opportunity to boost their online business and reach local customers. Likewise, you can also leverage this unique avenue to turn prospectors into new customers or clients.

Basic Steps To Get Listed With Google My Business

Getting listed on Google Profile is actually simple and easy with few steps. The platform takes you through the process without any hassle. Even as a beginner who has no idea how to create a profile online, you can do it without stress. Hence, the following are simple steps to create your small business listing:

1. Sign-Up

The first step is to signup for a free Google My Business account with your Google account or creates one if you don’t have one already. Just click this link: business.google.com/add to get started. You will be directed to the sign-up page. Type your business name in the designated . As you type your business name, other related business names pop up to prove their availability online. Then, click “Add to business to Google”.

2. Enter Your Business Name And Address

This is where you start building your small business profile. You will have to add your business name (i.e. the name you want your customers to identify you with when they search for you on Google Search or Map).

3. Choose a Category

This stage requires that you to choose the correct business category for your small business. Depending on the kind of products or services your render, you should ensure that you give accurate information. For an instance, Runways Magazine is an online local business magazine under the media category. Therefore, choose the right category that best fits your choice of business. Once you have concluded this part, click on the NEXT button.

4. Add A Location

If your small business is located in an enclosed community, adding the address will be to your advantage. This will help local customers reach you offline. But if your business exists only online, then you should click “No” and continue editing.

5. Enter Your Business Information

Business address with Google My Business
Google Image

This stage is only applicable to those with physical business locations. This is where customers can visit you in person and transact business with you. Ensure that you fill in an accurate contact address that will lead your customers to your small business. These include Your country of the business location, street address, Local government area hosting your small business, city of business operation, postal address and state.

6. Show Your Location Map

You will be requested to choose a position that shows the exact location of your small business. You can drag your cursor to a location on the map to get a clearer sighting.

7. Enter Contact To Show To Your Customers

There are times customers would like to follow up on you or see what you have. This is where you share your contact numbers and online links (business website or social media handle). Google My Business helps you to automate these details for your customers to get and stay in touch. You as well skip this stage if you don’t want customers to reach you.

8. Verify Your Listing

Alas, this is the final and most important stage of getting listed with Google My Business. You have the liberty to choose an authourised person to make edits to your small Business Profile on Google. Upon confirmation, you can click on the next button for Google to complete the verification process.

You will be required to customise your Business Profile during the final stage. Examples are; Your business hours, adding messages, adding your business description (to let customers learn more about your small business), adding photos and advertising your small business on Google. You can choose to skip this process if you like. is important that you complete this process in order for customers to have a full glimpse of small business offers.

SUMMARY

Google My Business is an important tool for small businesses to reach diverse local customers online. The rule of thumb is to ensure that you give accurate and precise contact information to boost your visibility. All you need is a business name, address and phone number. Include your small business website or social media link (if you have one), your business hours, products and service offerings.

Moreover, nce you are able to follow the steps listed above, you’ll be up and running in no time. Ensure to like, follow and comment on our posts, as soon as your small business is listed, to stay up-to-date on the latest tips and tricks for running a successful small business.

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