Local business is type of business that is created in a local area and provides a variety of commodities, goods, products or services and has a moderate number of customers. Local business provides local employment and contributes to employment in other businesses.”MaryC
Starting a local business is a fundamental way to build deeply rooted economic values, powerful enough to develop local communities. Regardless of your brand’s popularity within your community of business activity, providing valuable goods and services for your local customers is a powerful way to win the heart of customers, encourage sales, create quality relationships and grow your brand. Hence, what are the creative ways you can use to win the customers to your local business? Here are the simple ways to do that:
1. Create Value
Value is the estimation of the well-being and health of a business. It is the summation of both monetary and non-monetary. In the local’s language, value means worth or esteem. This is the usefulness of something to people.
The concept of business value is fairly subjective and it depends on the needs of the organization. For example, an investor aiming solely for financial benefits would be different from an entrepreneur aspiring for personal goals and development.INVENSIS GLOBAL LEARNING SERVICES
creating a strong value system as a local business owner is a formidable tool to attract customers to your business. This can be achieved through providing helpful products and services that customers consider worth their investment in your business. You can use price discounts and promotions to lure customers to your local business.
2. Have Good Customer Service
There’s no better way to build brand awareness and a strong network than to provide good customer service. As a local business owner, your primary aim is to provide products and services that will help your local customers solve their imminent problems.
Try as much as possible to build great customer service skills. Ask questions politely, listen carefully to what they have to say and give comforting feedback. This approach will help your local business have a strong voice and connection with your customers/clients.
Your core objective is to relate with your customers as natural as possible. Show empathy and always be polite no matter the condition of the communication.
3. Give Encouraging Discounts and Promo
Don’t be deceived! Everybody likes freebies. Most businesses utilise this technique to steal the minds of their target customers/audience for their campaigns. You must have experienced such a situation with some top brands too – 50% discount, buy 3 and get one free, etc.
In today’s local business environment, the easiest way to attract customers is to offer something valuable at a discounted rate. For an instance, you can try a bargaining method like; buy 2-get-1-for half-price or free gift wrapping for the first three purchases. It will help you increase your business’ reputation, grow your profit margin and build trust in the mind of customers.
Be as it may, giving encouraging discounts and promos can endear your business brand to the heart of your customers. Also, take the advantage of compliments and always keep in touch with your local customers.
4. Use the Referrals Technique
Gaining customer loyalty is one thing, but keeping it is another. Loyal customers tend to bring in more customers through referrals. Since they are happy with the products and services received, apart from spending more, they can recommend your brand to others too.
In order not to wait for the obvious referrals from customers, take full control and actively solicit referrals from loyal and satisfied customers within localities. You can even seek such from colleagues, friends and family to your local business. For instance, if you’re a barber or hair stylist, you can start asking your customers to refer their family and friends to your brand. Give incentives if necessary.
5. Take Advantage of the Internet
Research had it that a whopping 97% of consumers frequently turn online to browse about businesses and search for local products and services. With this in mind, you should remember that the internet is practically an all-in-one tool for local businesses.
Local businesses like yours are massively harnessing the power of the internet to the scope and compare their competitors, researching new product ideas, new methods of creating products and pricing information and attracting local customers online. Don’t you think this is a scalable platform to connect with your local customers and find new ones too?
You now have the social media platforms like; Facebook, Whatsapp, Pinterest, Youtube, Instagram, Twitter, etc., at your disposal. These platforms are available for you to display your local business products, advertise your local store and connect with your customers. Take advantage of the internet to expand your business geographical limits and increase revenue today.